If it’s interesting, it’s at interesting.

interesting. is an independent New Zealand editorial title covering people, culture, money, design, music, taste, events and opinion. It is edited in Auckland and written for anyone curious about New Zealand and the world.

Why we exist

We go looking for the people, places and ideas making New Zealand more interesting, then tell you why they matter.

What we cover

We write about the builders, makers, artists, operators, hospitality people, founders and designers doing work with a pulse. Expect sharp profiles, interviews, opinion, culture notes, business stories, food, music and events, all with a New Zealand centre of gravity.

The aim is context and curiosity: a useful sense of why something matters. If it is interesting, it belongs here.

How we work

Look closer.

We go past the obvious and stay with the detail that makes a story stick.

Look closer.

We go past the obvious and stay with the detail that makes a story stick.

Stay local.

New Zealand is the centre of gravity, not a footnote at the bottom of the page.

Keep it human.

No empty hype. Just the people, ideas and places making the present more interesting.

The team

Co-founder & Editor

Max Lawton

Max is one half of interesting. With a background in brand, marketing and creative storytelling, he’s interested in the people, ideas and cultural moments that deserve a closer look. He believes good journalism should make you think, feel something, or at least give you something worth talking about.

Co-founder & Editor

Will Cole

Will is the other half of interesting. Curious about the people and stories that don’t always make the headlines, he’s interested in what’s happening behind the scenes, the unexpected perspectives and the details that make a story worth telling. No fluff, no obvious angles, just good stories.